From Design to Ethics

BioDesign is the legacy of Luigi Colani.

Nature has always been at the centre of his creations.

It has been the constant source of his inspiration and the creator of his most beautiful, efficient and, in a sense, timeless works.

Colani always said that his works were “90 percent nature and 10 percent transformation Colani”.

With this, he emphasised that man owes something to nature.

This is the origin of BioDesign: everything revolves around nature, which continuously generates inspiration for our ideas of design.

But BioDesign is not only a language of form that respects nature: it is at the same time an ethical awareness and implies an ethical and sustainable way of life that puts nature and environmental protection at the very core.